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Marketing Mix for E-commerce - ed

tools. And mainly it concerns marketing. The marketing methodology in the field of e-commerce - is a new and poorly known area. It is developing intuitively, at random and unsystematically. KEYWORDS ARTICLE HISTORY Customer behavior, digital economy, e-commerce, marketing mix Received 28 May 2016 Revised 11 July 2016 Accepted 19 July 2016