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Worksheet 1: Describe your product — 47 Worksheet 2: List your marketing goals — 53 Worksheet 3: Profile your competitors — 57 Worksheet 4: Identify your competitive advantage— 59 Worksheet 5: State your market position —61 Chapter 6: Developing your brand — 63 Worksheet 6: Create a brand—71 Chapter 7: Understanding your target market — 73
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