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ENTREPRENEURSHIP FROM CHAPTER NO 1 TO 10 QUIZ 1 - front book

Entrepreneurship (MGT602) Quiz # 02 1. _____ is the process in marketing of dividing a market into distinct subsets (segments) that behave in the same way or have similar needs. a. Target Market b. Market Analysis c. Market Segmentation d. All of the Above 2. A business where an individual is both the owner and conductor of the