Worksheet – Marketing 101: A Guide to Winning Customers Finding Your Target Market . Marketing and targeting your products and services to a specific area with a real need will prove beneficial and successful for your business. To learn your target market, you must conduct research in the area in which you plan to open your business.
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Preview and Download !Marketing Plan Worksheet This SBTDC Marketing Plan Worksheet is intended to guide you through the writing and organization of an effective marketing plan. A completed worksheet will provide the content and structure for a thorough marketing plan. This worksheet outlines the key topics that should be addressed.
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Preview and Download !The purpose of these Marketing Worksheets is to guide you in developing a strategy for creating and satisfying customers’ needs and demands for a product/program/service (p/p/s) through a series of steps: G Product G Price G Place/Distribution G Participation G Promotion It is suggested you refer to the Business Case and the Marketing Strategy Background
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Preview and Download !Marketing Segmentation, Targeting, and Positioning Worksheets Draft 8/18/06 The purpose of these Marketing Worksheets is to assist NIC in: 9 Identifying the features and benefits of the product/program/service (p/p/s); 9 Identifying the target audience/s and their characteristics, and
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Preview and Download ![9/2013] Page 1 MARKETING AND BUSINESS DEVELOPMENT WORKSHEETS MARKETING AND BUSINESS DEVELOPMENT WORKSHEETS This material is reprinted with permission from the How-to Kit, “Create a Marketing Plan for Your Small Law Firm,” by Elizabeth A. Jolliffe, © (2013) the Institute of Continuing Legal Education, www.icle.org.
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Preview and Download !Consider the strategic marketing tool shown in Figure 1. It’s intended to bring structure to your marketing thinking. This chapter will be oriented around the tool, as we discuss how you (and an imaginary business owner) can use it. After completing the tool, you’ll have a logical game plan of how to build your business through effective marketing.
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Preview and Download !Marketing Campaign Strategy Worksheet A Step-by-Step Guide to Determining Your Customer Lifecycle, Audience and Goals to Get on Track for Successful Campaigns Without a clear, well-defined strategy that is narrowly focused around the right audience and the right message to promote your business, there’s a lot that can go wrong with a campaign.
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Preview and Download !the marketing plan. Answering the questions on these worksheets will enable you to: 1. Organize and structure the data and information you collect during the situation analysis. 2. Use this information to better understand a firm's strengths and weaknesses and to recognize the opportunities and threats that exist in the marketing environment. 3.
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Preview and Download !Business & marketing fundamentals@NEILSHONEYMAC@NEILSHONEYMAC 10 STEPS TO A SUCCESSFUL CAMPAIGN T’S YOUR OBJECTIVE 2. WHO’S YOUR AUDIENCE T’S YOUR TOUCH POINT T’S YOUR OFFER TUNITIES TO TEST 7. LAUNCH 8. MEASURE 9. EDIT/ADJUST 10. SCALE TIVE Business & marketing fundamentals @NEILSHONEYMAC WEBSITE SEO & GROWTH HACKS NEXT WEEK
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Preview and Download !Marketing mix Brochures, flyers, press releases, PSAs, events Advertising campaign Program slogan and core messages Brand Program image and reputation Reach and frequency Ongoing communication efforts Relationship marketing Building personal relationships and community con-nections Sales analysis Evaluating recruitment and promotional activities
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